Privacy policy

This Privacy Policy describes how personal information is collected, used and shared when you visit or use the services of (the “Site”). This policy applies to the Site as well as to all products and services offered by our company.

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, your IP address, your time zone and some of the cookies that are installed on your device. In addition, when you browse the Site, we collect information about the web pages or products you visit, the web sites or search terms that brought you to the Site, and how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We also collect information that you provide directly to us, such as your name, billing address, e-mail address and telephone number, particularly when you use our consulting services or our business and financial plan creation tool.


Cookies are data files placed on your device or computer and often include an anonymous unique identifier. For more information on cookies and how to disable them, visit

Log files

Log Files track actions taken on the Site, and collect data such as your IP address, browser, Internet service provider, referring/exit pages, and timestamps.

Web beacons, pixels and tags

Web beacons, pixels and tags are electronic files used to anonymously record information about the way you browse the Site.

Order information

When you make a purchase or attempt to make a purchase via the Site, we collect certain information about you, including your name, billing address, shipping address, e-mail address and telephone number. We refer to this information as “Order Information”.

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How do we use your Personal Data?

We use the information collected for :

  • Providing and improving our services
  • Processing payments via Stripe
  • Send newsletters, if you subscribe to them
  • Analyze site usage via Google Analytics, Facebook Pixel and Google Search Console. These tools preserve anonymity.
  • Ad retargeting

    We may use advertising retargeting technologies, including but not limited to Google Ads and Facebook Ads, to display relevant and personalized advertisements to users who have previously visited our site. These technologies use cookies, pixels and other technologies to collect information about your browsing activity and interests, and then display relevant advertisements on other sites you visit.

    If you do not wish to be subject to these retargeting practices, you can generally disable cookies specific to retargeting advertising in your browser settings or by following the unsubscribe instructions provided by the relevant advertising platform.

Sharing your Personal Information

We share your personal information with third parties to assist us in our business as described below:

  • We use Stripe to process payments. You can learn more about how Stripe uses your personal information here: Stripe Privacy Policy.
  • We use MailChimp to manage our newsletter. You can find out more here: MailChimp Privacy Policy.
  • We use Google Analytics to help us understand how our customers use the site. You can find out more here: Google Privacy Policy.
  • We work in partnership with Microsoft Clarity and Microsoft Advertising to determine how you use and interact with our website through behavioral metrics, heat maps and session replays in order to improve and market our products/services. Website usage data is captured using first- and third-party cookies and other tracking technologies to determine product/service popularity and online activity. We also use this information for site optimization, fraud prevention, security and advertising purposes. For more information on how Microsoft collects and uses your data, see the Microsoft privacy statement.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Content integrated from other sites behaves in the same way as if the visitor were visiting that other site.

These websites may collect data about you, use cookies, install third-party tracking tools or track your interactions with such integrated content if you have an account and are logged into their website.

What are your rights regarding your data?

If you have an account or if you have left comments on this site, you may request to receive a file containing all the personal data we hold about you, including that which you have provided to us. You can also request the deletion of your personal data. This does not include data stored for administrative, legal or security purposes. You have the right to access, correct or delete your personal data. If you wish to exercise this right, please contact us using the details provided below.

Changes to this policy

We reserve the right to modify this privacy policy at any time. Changes will be posted on this page. Your continued use of this site following the posting of changes to this policy will mean you accept those changes. It is your responsibility to regularly check this privacy policy for any updates.

Privacy Officer

Philippe Bertrand, President of CDER Québec

Téléphone: (514) 522-6745

E-mail: [email protected]